Zune? What? Yeah, it is that “revolutionary-evolutionary” MP3 Player from Microsoft. The company spent a lot of money for the marketing of the toy, but it had no impact on the customers. People do not buy Zune.

And there is a very interesting comment over here. You should definitely read it to know, what can happen to every single company. And to see, the more creative you are, the less money you need to be successful. It is not a sign of the big success of Apple, it is a sign of a big failure of Microsoft. But just for this round of the war. In the next round Zune can be a winner and Apple will have to find a new and better solution.

[…] post by Apple in Zoom May 12th 2007 Posted to […]