iPhone will be released on 29th June to the market. It will be a success at least at the beginning as many people are waiting to buy this excellent piece of work from Apple technical stuff. But from a long term point of view? For Apple it will be a crucial thing to break the barrier between early adopters and mass market customers.

iPhone is believed to be a revolution on the market with mobile phones. Not because of its features /as many mobile phones can do better/, but because of its unique user interface and deep integration with the web. iPhone should be a real gadget, the only one you need when you go out or to the office. iPhone can be really a crucial component for the mutual co-operation of Apple and Google. Just watch the new ads for iPhone. Did you notice that it is presented as a gadget able to make a lot of things… and to allow you to “make a phone call”?

iPhone is a very risky product. Several producers of mobile phones tried to introduce something new and a “revolutionary concept”, but the success did not come. The production of such a solution was stopped. People are not looking for a revolutionary solution, they like when the mobile phone is working and everything looks logical to them. And with the new solution, you usually have to break the common logics.

Apple knows the success of its products comes from… deep integration. Apple TV is connected with the computers at home and you do not have to worry about it. Everything is done automatically. iPhone will be the same story. I am sure the new update of Mac OS X will bring the integration of iPhone with your computer. And iTunes will be upgraded to support iPhone the same way as your iPod. I am just a bit curious about sharing the songs from iTunes store between iPod and iPhone.

Definitely Apple will sell a lot of iPhones. But I am not sure the success will be the same as iPod. From the mobile phone I need a lot of more – speed and reliability. And that I can make a phone call very quickly. I believe, there were a lot of marketing studies done to proof the user interface, but there is always a space for a mistake.

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