Apple in Zoom

The world of entrepreneurship is changing. The giants of today are not to be the giants of tomorrow. Microsoft underestimated the power of the Internet and it lost its momentum. So, Microsoft is ready to create an alliance with Yahoo. And now, you can read about the answer from Google and Apple.

When a possible co-operation of Microsoft and Yahoo was announced – the answer of Google and Apple was something to be clearly expected. Google is the premium player on the Internet, Apple is the premium player in the consumer goods. Google is not that much interested in Apple computers, but iPhone and iPod are completely different stories.

For Google, Apple iPhone has a lot of potential for expansion of the business. Google offers the services, which are very attractive for users of mobile phones – searching for information. It is the core business of Google and take your own example – what do you do most with your mobile phone? You make phone calls, send SMS and look for information.

Integrating iPhone and customized Google services can be a great business for both sides. It can target a lot of iPhone customers (as it can be really a large community) and mainly – the customers with money to spend. As a poor student will have a trouble to buy iPhone for 499 USD.

As Apple knows how to make money and Google is the owner of the same knowledge, the alliance of these two giants is quite natural. The best way to compete with Microsoft and Yahoo is to have the customers, which are very hard to be targeted by the competitor. And iPhone users will be hardly targeted by Microsoft with their Windows Mobile capable phones for 99,95 USD.

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