Apple in Zoom

Steve Jobs has to have a nice dreams these days. After a big nervous preparations of a “revolutionary mobile phone” he must know. At least development costs for the new mobile phone – iPhone will be covered by the number of customers, who paid for the device really high price.

iPhone was a real big risk. iPod was pretty new device, when it was introduced and its spread among customers. Do you know, how long time does it take to iPod to sell 1 million pieces to customers? More than several months, it took about a year. And Apple TV? It is a device, which is almost unseen right now. Everything at Apple is focused on iPhone.

When you see the madness around iPhone everyone has to understand about the delay in the development of Mac OS X Leopard. The cashflow generated by iPhone must be much more stronger than the potential cashflow generated by the new version of the Mac OS X operating system – Mac OS X.

The Americans have a nice example to see what the communism was about. They stand in queues for several hours to get their first iPhone. Not complaining, just waiting.

We, the Europeans, can just read reviews and stories about the brand new iPhone and the preparations for iPhone introduction to Europe. The Europeans operate on a bit different GSM system, heavily used to send MMS and to use the 3rd generation GSM networks and iPhone will need a huge update to be competitive on the market. But looking at the iPod story and its innovations, it is pretty sure, within several months, the new innovated iPhone will be introduced to the market.

Nokia, Motorola and Samsung must be very sad about the results of iPhone. When a completely new competitor comes to the market, with a completely different marketing strategy and not competing by price of the gadget. It has to change the rules on the mobile phone market. The new “high end” mobile phone will have to come with a new strategy and new features and it will take some time to these companies to develop a successful competitor.

Making iPhone a success needs a strong focus on iMacs and iPods (do not forget about Microsoft and its Zune story) to keep their competition advantage at the moment. Just iPhone is not a basis for the successful future. Even Apple needs more legs to stand on. And it is nice to see that iPhone has a big chance to become another leg for Apple.

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