iPhone in Europe
Jul 13th, 2007 by AndieCZ
Negotiations about introduction of iPhone to Europe have to be really very tough. The mobile phone operators were making complaints about “non-acceptable” conditions from Apple to co-operate on the partnership with them. Right now, having a look at the opposite side of the ocean, Apple can ask even more.
European mobile phone operators believed to get better conditions from AT&T, but the sales results show different negotiation position at the moment. The results of sales volumes and mainly the numbers about transfers of customers from one operator to different make very important signals for negotiations.
The winning European mobile phone operator will have to pay a fortune to Apple, praying for the same results as in America. The possible gain is too attractive for mobile phone operators.
iPhone’s success had to be a surprise even for Apple. The factories are running at the full capacity and orders are coming every single day. Right now, the development of the gadget had to be fully saturated and Apple can start to count the profits.
Apple is known to be tough in negotiations with mobile phone operators. In USA, AT&T was a winner of discussions and generally expressed – it was a huge risk for them, but it will be a huge success for them. To get 250 000 customers from different operators just within one single day – it is a dream for every single mobile phone operator.
In Europe, the mobile phone operators are still competing for the contract with Apple. And Apple can demonstrate the success of the whole gadget showing the numbers and emotions from the opposite side of the ocean.
The conditions for the contract winner were announced to be tough to meet. And right now Apple can ask for even more. Is there any other model of the mobile phone which led 250 000 people to move from one operator to a different within just two days? iPhone looks to be really a killer gadget on the market.
Nokia as the market leader has to be really sad. After several years of trying to make their smart mobile phones as a market standard, it looks Apple has a chance to define a new market standard. The situation is the same as with iPod. Just iPod is a real market standard and others are just trying to overcome it. Microsoft Zune is a good example to mention. Zune is told to be better than iPod in many areas and functionalities, but did you meet someone with Microsoft Zune?
I think at Microsoft, it is a rush time right now. In February, Steve Ballmer was laughing at TV show. Now, he has to see that as a really big mistake from his side. Apple is the winner of the battle. As he was mentioning, no one will buy a mobile phone for 499 or 599 USD. But he did a mistake. A lot of people were willing to spend such huge money for a “stupid iPhone”. And they were not willing to spend 99 USD for a cute Windows Mobile.
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