Viral Marketing is an important part of Apple success

Apple is not that financially strong company as Microsoft is, but it can use much stronger marketing tool. Apple has a very strong and socially attractive community around its products, with the exception of iPod, which is more recognized as the best MP3 Player in the world. iPod is owned by a lot of users and you cannot recognize yourself as a part of the iPod community - it is too big.

The Apple community is very active and actively looking for the information about the company and products. Apple does not have to invest a lot into marketing campaigns and to explaining its products. All the needed job is done by the community. This cannot happen to Microsoft as the company has no charisma around it. Even in case, that Microsoft pays a lot of money for a marketing campaign, it will be always seen as “big company releasing beta versions, which are paid and your bank account will be ruined by hackers, when using Windows.”

The Apple Community actively searches for the information and makes blog posts about findings and when you need to find something about a product of your wish, you can easily find tons of articles using Google or social networking webs. Try it with iPhone. The product was not released to the market and Apple is not “providing” any official information about iPhone, but you can find tons pretty detailed info on the Internet. The interesting question is – how many viral marketing experts are employed by Apple?

I will give you an example about the whole story. My blog has usually about 100 visits per day, which is completely fine for me. But, when I made a post about Black iMac to be released, I received more than 500 visits just to this one article and several back links from the community. As this can happen with any other product by Apple, I am not worried about the sales results of iPhone. Everyone from Apple community will have to own a one.

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