Apple TV is the king of the news, when iPhone will take its part again?

In January and February, iPhone was a complete king of the ring. There were few announcements about Apple TV, but iPhone – it was a product to shake the market. I think Nokia is not happy from those two months.

In March, Apple TV started to be the ultimate king of the news. You can read reviews of almost everything, including its package. Almost all the reviews point out the easy set up, which Apple must make happy. As the product is aimed to the inexperienced and non-technical users, who just know, how to make the DVD disc to play.

Apple TV has luck. It is seen as the innovative piece of hardware, bringing easily movies from the computer to the TV set. But, is that enough? We will see as everyone can expect Apple to publish its sales volumes during the standardized quarterly reports announcing the excellent sales volumes and results. As one knows at the moment, what will be seen as the excellent result, every single number can be shown as a success to the public. Or is there any analysis of the set-top boxes and their shares in the market?

With iPhone, the situation will be much more difficult. Every number under 10 million pieces sold will be seen as the failure of Apple to explain and sell this excellent piece of the product. They can be pretty ok as I am ready to buy one, when it will hit Europe. And I believe, for Europe there will be a different version of iPhone as our mobile phone networks operate on different standards and 3G network is widely used over here.